Our Solutions

In this section:

Awareness & Suggestive Selling

Awareness advertising, as bundled within SMART eCommerce, targets shoppers based on static information like age or gender taken from registered user profiles, then triggers promotional content to that customer segment once a specific event occurs.

SMART eCommerce suggestive selling, an up-sell tactic, incorporates a rules-based recommendation engine to generate real time predictions and recommendations based on a shopper's previous purchase history or the current contents of the shopping cart. Studies show that more than half of those targeted shoppers will make additional purchases when they encounter personalized product recommendations.

Awareness Advertising. Example: Mother's Day Special. The objective is to advertise the webstore's "flower bouquet" specials, which will target all shoppers. This online/in-store promotion is scheduled to run for one week - the week of Mother's Day.

Suggestive Selling. Example: Summer Clearance Sale of Men's Dress Shoes. The objective is to target shoppers registered as males in their user profile, who may be interested in the purchase of men’s dress shoes to start out the summer season. This online/in-store promotion is scheduled to run tfor wo weeks - the week before and after Memorial Day.