Our Solutions

In this section:

Category and Product Recommendations

Is defined as a sales and marketing technique in which catalog inventory is suggested to customers based on static predefined rules configured by a business user or dynamic rules generated by a predictive analytical tool, such as a recommendation engine.

Predefined static rules can be built by the marketing manager using a concept called a web activity. If a manager wants to reduce the inventory of a slow moving product, the marketing manager could create a business rule to trigger only when a specific inventory threshold is attained. The web activity could be written such that when a registered user who previously purchased a book from a certain author logs in, if the inventory level of the author’s newest publication is above 5,000 units, notify that user of the new publication.

On the other hand, dynamic recommendations can be based on a shopper’s purchase history or past traffic patterns to generate real time predictions for shopping recommendations. As more shopping information is tracked on that visitor over time, a user profile is built up and content recommendations are issued based on these traffic patterns, rather than predefined static rules as outlined in the first example.