One of the most important factors that determines an individuals or organizations success is commitment. Successful companies, as with individuals, practice a set of beliefs and values, which we call . These underlying principals anchor the relationship between the company, clients and employees, forming the base foundation of a company's culture. When management supports its employees, the company's vision will more likely be achieved. If employees perceive that commitment from the company, those employees will likely show that commitment to the company's customers. And when this happens, customers will support the organization with their business by purchasing the company's products and services. The quality of management's adherence to those guiding principals, is the glue that holds together the commitment the company makes to its employees and how those employees reflect that commitment back to its customers. .