INCREASE CONVERSION RATE

To achieve your online revenue objectives, once your SEO tactics drive more qualified web traffic to your site, its time to persuade those visitors to become buyers. If visitors don't like what they see when the land on your site, all your previous efforts go to waste. Studies have shown for every $80 spent on acquiring customers, only $1 is spent on landing page optimization. By combining Web Analytics with A/B Testing to optimize landing page tactics (some listed below), this will provide the feedback to make your site a Profit Center.

Deploy an online configurator to personalize products for purchase.
Advanced on-site search - reduce the number of clicks to trigger a buy decision.
Multiple payment options reduce cart abandonment declines by 10% or more.
Product ratings / reviews enhance conversion rates from 10% up to 50%.
Do not place a product into the shopping cart if no inventory exists.