Smart companies consistently drive a clear vision as to where the company is headed; they stay focused on the objectives laid out in the business plan. A strong corporate direction arms the leadership with the accountability and responsibility of moving that vision forward. Without a clearly articulated vision, it is difficult to get employees motivated to help the company achieve its goals. Not only must every employee understand the vision but also the roadmap to reach those objectives must be conveyed, understood and measured. Put metrics in place to measure your goals and analyze the feedback to make appropriate course changes. One thing is for sure. You can't build a successful business unless everyone is on the same page. The represents the rallying cry to marshal the forces around. The captures the hearts and minds of your employees that drives the soul of your organization and guides them to make the right business decisions for the shareholders and clients.