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Environment

What kind of culture do you want to cultivate within your organization?  The answer to this question will mold the collective consciousness of your business.  Foster a work environment that is contagious and energized – one that will allow maximum creativity.  To visually promote this agenda, create a Hallway of Heroes - employees who have gone that extra mile to help a customer in need or "jumped through hoops" to get a project completed on-time.  People want to work at a place where the leadership genuinely cares about them. This same concept can be extended to your customers who have taken a chance on your company as it was growing. The work environment created by this type of visual feedback will nurture the building of loyalty, goodwill and employee longevity within your workforce.  In the end, what matters most is to recruit and retain smart creative people, giving them the freedom, incentives and backing to think differently.  Do that and your company will stand out while others fade into anonymity.