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Extended Sales Model

The WebSphere Commerce solution is built on top of a flexible and scalable software platform, whereby a single runtime instance can host virtually an unlimited number of distinct web sites called "extended sites" or "micro-sites". This built-in feature provides a far more flexible, integrated and scalable solution over the traditional single store design that presides over the marketplace today and is the only solution that provides this unique robust capability.

Forward thinking companies use micro-sites to execute their marketing strategy to promote various brands to target niche markets. Each brand has its own unique marketing strategy of up-sells, cross-sells, promotions and advertising. Companies like Howard Miller, Sears and Whirlpool use micro-sites to promote products unique to that brand. These sites solve the business problem of providing an online strategy to sell products under multiple brands but still share the back office capabilities of ordering, fulfillment and shipping to amortize operational costs across several departments or subsidiaries. Having just one copy of your store data in a single location and shared by hundreds of customer-facing websites, promotes cost-effective site management and consolidates maintenance costs.