WebSphere Commerce Enterprise Edition comes with a unique built-in capability called or micro-sites which takes a B2B or B2C site and . Each can focus on a specific market strategy for a brand, company division, geographic region or customer. Each site can have a unique and business rules (payment, pricing, shipping), then share common webstore assets like the master product catalog. Having one copy of your store data in a single location and shared by hundreds of micro-sites, promotes quick and cost-effective site management, as well as reduced hardware, software and maintenance costs.