An extensive set of marketing and promotional capabilities are available right out-of-the-box.
Suggestive Selling - rules-based product recommendations can be targeted at a specific audience based on previous purchase history, product and channel preferences, current shopping cart contents or registration information
Collaborative Filtering – product recommendations can be based on dynamic shopping behavior (click-stream analysis) versus a set of predefined rules as in Suggestive Selling
Awareness Advertising - used to display advertisements (ads, banners) designed to increase a shoppers’ awareness about upcoming events (“Mothers Day”)
e-Marketing Spots – ability to reserve space on your product pages in which personalized dynamic marketing content is displayed based on targeting a specific customer segment