In this section:

• B2B Contracts
• Collaborative Workspace
• Commerce Analytics
• Email Campaigns
• Marketing Campaigns
• Market Experimentation
• SEO

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Marketing Campaigns

An extensive set of marketing and promotional capabilities are available right out-of-the-box.

BENEFITS 

• Suggestive Selling - rules-based product recommendations can be targeted at a specific audience based on previous purchase history, product and channel preferences, current shopping cart contents or registration information

• Collaborative Filtering – product recommendations can be based on dynamic shopping behavior (click-stream analysis) versus a set of predefined rules as in Suggestive Selling

• Awareness Advertising - used to display advertisements (ads, banners) designed to increase a shoppers’ awareness about upcoming events (“Mothers Day”)

• e-Marketing Spots – ability to reserve space on your product pages in which personalized dynamic marketing content is displayed based on targeting a specific customer segment