IBM WebSphere Commerce enables marketing managers to maximize the value of their consumer and business relationships by offering intuitive tools like those mentioned below to measure the effectiveness of delivering highly personalized campaigns, advertisements and e-mails initiatives.
- A/B Testing will test the effectiveness of site content, marketing campaigns, navigation and conversion rate tactics to better understand visitor behavior and purchasing patterns
- Advertisement provides marketing managers a mechanism to integrate tailored copy with multimedia elements and create awareness for specific events or upcoming offerings
- Campaign Management allows for the development, targeting, execution and measurement of targeted campaigns to determine if performance goals were achieved
- Closed-Loop Marketing Analysis provides the ability to measure and understand the effectiveness of marketing initiatives and customer trends using sales and web analytics
- Customer Segmentation and Profiling offers the ability to segment or classify customers into static or dynamic groups for upcoming email or marketing campaigns
- Email Marketing helps business users with the creation and management of lists and the email delivery of news and promotions to specific customer segments
- Rules-Based Personalization provides a powerful rules engine that enables the execution of targeted marketing initiatives that are triggered based on the customers online behavior
- Search Optimization will elevate your page rankings and climb the Google ladder by translating dynamic URLs into search friendly URLs or enable search engines to easily crawl your entire webstore
