Merchandising Tools

IBM WebSphere Commerce enables merchandisers to maximize sales revenue and profitability by providing the following tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, categories and brands.

• Advanced Discounts and Promotions enable users to setup and manage discounts and promotions based on time, order level, product category or amount, plus customer profiles or segments
  
• Closed-Loop Merchandising Analysis gives merchandisers the ability to monitor, measure and understand the effectiveness of their merchandising initiatives
• Cross-Sell and Up-Sell capabilities allow merchandisers to promote complementary or higher quality products to increase their Average Order Value
  
• Dynamic Recommendations/Collaborative Filtering provides the ability to analyze customer behaviors and dynamically recommend products based on past purchases or click stream analysis
  
• e-Coupons lets merchandisers offer customer incentives to purchase specific products, category of products, amount of products or overall purchase total
• Packaging and Bundling capabilities enable merchandisers to package multiple products together into a single offering to maximize revenue and profit margin
• Search and Guided Selling provides automated sales assistance and product comparisons to guide customers through the research and decision making process for purchasing a good or service