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MULTICHANNEL SALES MODEL

WebSphere Commerce represents a unique suite of builtin features that are channel agnostic - ensuring customer relationships are consistent with a common User Interface presentation regardless of what channel a purchase is made.  By consolidating sales execution to a single channel, you reap the benefits of having centralized control over brand, product integrity and execution.  Below are a few reasons why multichannel commerce needs to be a part of your retail strategy.

• Liabilities Associated With Non-Integrated Sales Channels

• Integrated Multichannel Sales Benefits

• Examples Of Integrated Multichannel Sales Experience

Other features commonly used to streamline costs and increase online revenues are:

• Microsites

• 360 Degree View Of Customer Data

• Attract Multichannel Customers