In this section:

• WebSphere Commerce
• Webstore Plugins
• SaaS Connectors
• SMART eCommerce
  • Platform Protection Policy
  • Marketing Tools
  • Merchandising Tools
  • Category and Product Recommendations
  • Advertising And Selling
  • Multifaceted Site Search
• New Product - BalanceMaxx

Home > Our Solutions > SMART eCommerce

Multifaceted Site Search

Site search is one of the most important features of any eCommerce site - since it can direct a potential buyer to the product of choice in the fewest clicks possible.  Let's not forget for each click of the mouse, a 7-8% loss in conversion rate occurs, so the quicker your site can direct a visitor into a purchase decision, the higher probability of closing a sale.

For eCommerce sites that have a powerful internal site search capability, marketing managers have the ability to modify the search rules so the search results can be prioritized as to what gets displayed first.  Some examples of search rules marketing managers have control over are ...

• When a customer searches for products at your webstore, you can change the order of the initial search results based on specific business factors. For example, adjust the ranking criteria for search results so that products with excess inventory can be displayed first, then products with the highest gross profit margins second and finally products that are the least expensive last.
  
  
• When a customer performs product searches on your webstore, add or replace their search keywords with alternative search terms or synonyms.  For example the market manager could configure the site search tool to associate terms like notebook, netbook and computer with the user defined search term "laptop", to return more product pages for the shopper to choose from.

Don't be surprised to find out when combined with sales and web analytics, 15% of your site visitors using internal site search, generate 40% of your online revenues or generate a conversion rate 2.5 times higher than those visitors that don't use internal site search.