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INDUSTRY:   Personal Care Products - Fragrance
SUMMARY:  Incremental Online Sales / Promotions, Cross-sells Implemented

THE PROBLEM
An innovative retail fragrance manufacturer was struggling to generate more revenue from their e-commerce site. After an initial consultation with NetSphere Strategies, the retailer decided to migrate to the latest version of WebSphere Commerce and take advantage of the most up-to-date starter store features - advanced search capability, shopping cart summary on every page, integrated e-marketing, dynamic promotions and coupon support as key drivers to promote cross-sell and up-sell opportunities.

THE SOLUTION
Once the webstore migration was completed, the new site capabilities listed above were added, as well as improved page layout and catalog navigation. Within the first month of operation, online sales increased 20%. Projects of limited scope, incremental capability and quick ROI, make for successful engagements - as was the case here.  A few more Quick Wins are now being discussed with management.

THE BENEFITS

• Executives are elated with the immediate sales impact to their website
• Online promotions were used for the first time, with better than expected results
• Overall navigation, flow and site layout was improved, reducing calls to Help Desk
• E-Spots were considered key drivers for cross-sell and up-sell revenue generation
• Simplified catalog navigation requires less clicks to make a purchase decision