LINK BUILDING

A core metric as to how search engines determine your site's ranking is derived from Inbound Links. Think of a link as a vote for your website. Having a high link count does not necessarily give your site an edge in the vote count; not all votes are equal since the quality of those links is more important than the quantity. For example, to increase the ranking of our website, inbound links from a highly trusted site with similar subject matter like www.ibm.com is trusted more by a search engine than a link from a healthcare website (www.healthcare.org) with no subject matter relevance to our site.

Search engines will learn to trust your site only if other sites trust it. Who you know and how deep the network of links to your site is, makes a huge difference on how your site is ranked. The more trusted inbound links to your website, the higher your Page Rank will be. The best way to develop links back to your website from other trusted sites is to develop good, relevant content because at the end of the day people will always want to share content they find interesting. Other favorite methods of building natural links are article submissions to Business Directories, Social Networking and Blogging.