PAYOFF

If your search engine optimization and social networking efforts are drawing visitors to your website, are your marketing campaigns, merchandising promotions,product associations, cross-sell / up-sell activities and site search capabilities converting shoppers into buyers?

Let’s look at the financial results of that effort. Let’s assume you have 500,000 visitors coming to your site per month, a conversion rate of 3%, generating $100 per order at 5% margins or $75K in earnings monthly. By implementing a more focused set of marketing, merchandising and search capabilities that increases your conversion rate an additional 1% - adding 5,000 more customers to your site per month or $300,000 to the bottom line in the first year alone. This can be accomplished by employing Conversion Optimization tactics validated by Sales and Web Analytics.