URL MAPPING

Dynamic eCommerce sites construct product page URLs on the fly using special characters that impede search engines from indexing a webpage. URL mapping allows search engines to index dynamic URLs by removing these special characters.

Dynamic_URL /webapp/wcs/stores/servlet/ProductDisplay?catologID=10443&store= 10400&productID=12345
Static_URL /NewCo/ProductDisplay_10443_ 10400_12345

As you can see, URL mapping removes special characters ( “&”, “?”, “=” ) from the dynamically created product page URL and reduces the URL length - requirements for a website to be SEO enabled.

NetSphere Strategies will convert your product URLs into static URLs. This allows search engine spiders to burrow down through a site from category to product to item pages and collect more page detail, collect a larger set of pages to index, which improves your page rankings and enables shoppers to quickly find and purchase your products.