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MARKET INTELLIGENCE

A 2009 social networking study found that small businesses that blog get 55% more website visitors, 97% more inbound links and 434% more indexed pages.  This study does not imply that blogging created this demand by itself.  What it does imply that there exists a causal relationship whereby social networking tools can deliver a web presence for your products, services and brand more quickly and affordably than other types of advertising media like print, radio and television.

Why are these statistics important?  Here's why.

• More website visitors means more opportunities to convert a visitor to a buyer.

• The more indexed pages, the higher the probability of a visitor finding your site.

• Search engines conclude a site with numerous inbound links has compelling content and assigns it a higher SERP position.

• Can twitter babble affect your business?

• Other interesting Social Media Research Data worth noting.