TWITTER BABBLE

In the summer of 2009, Pear Analytics released an internal study that classified 41% of tweets worldwide as "pointless babble" and only 9% as having "pass-along value."

Naturally, twitter skeptics stated "I told you so" but an interesting statistic indicated that 38% of all tweets were conversational.

When you consider 80% of Twitter usage is on mobile devices, this gives consumers a powerful voice to address their grievances. Consumers are no longer keeping quiet about inferior products or poor customer service. They are more vocal than ever and will tweet their community about what companies to buy from and those to avoid. One tweet can quickly escalate into a full-blown crisis or a rush for your products. Why not capitalize on this social medium and be at the forefront of what your customers truly think of your products and services.

These are the type of questions NetSphere Strategies can help you answer so you can continue to grow your online business.