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Home > Our Story > Our Success Stories

Industry:   Wholesale and Retail Manufacturer
Summary:  Site Redesign / SEO, Matching Accessories Implemented

THE PROBLEM
A prosperous Midwestern company in the competitive footwear industry wanted a better way to cross-sell matching accessories for their high-end shoe products. Other requirements were to reduce the number of clicks to make a buy decision, streamline the checkout process, add search engine optimization and automate order history maintenance.  By attracting more site visitors and expedite the buying decision process, a boost in online sales would occur.

THE SOLUTION
Matching accessories for specific footwear products were implemented to promote cross and up-sell opportunities to boost sales. Once a shopper selected a shoe, the appropriate accessories like belts, shoe trees or polish were displayed on a single page view. Navigation was simplified to trigger a buy decision in three clicks or less. Checkout sequence was reduced to one-page. Product pages became search engine friendly to enhance page rankings. The end result of our actions, 30% sales increase.

THE BENEFITS

• Higher dollar value per transaction
• Higher conversion rate achieved
• Less calls to client's service department
• Shopping cart abandonment reduced
• More visitors are landing on client’s webstore