Black Friday, Cyber Monday recap
- Mobile traffic grew to 31.7 percent of all online traffic, increasing by 45 percent over 2012. Mobile sales were also strong, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year.
- Smartphones drove 19.7 percent of all online traffic compared to tablets at 11.5 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 11.7 percent of all online sales, more than double that of smartphones, which accounted for 5.5 percent. On average, tablet users spent $126.30 per order compared to smartphone users who spent $106.49.
Despite the numbers, some online shoppers still had to exert a little extra effort to get their purchases processed. As shoppers logged into websites from home Monday night, some retailer websites were experiencing an overload in traffic, causing shoppers to receive error notices.
Regardless of the technical difficulties, buyers bought and retailers let out a big sigh of relief. So much so, that Cyber Monday has been extended throughout the week for many retailers. Stores like Target are offering Cyber Week deals, drawing in shoppers beyond the Black Weekend.
Taking the results into consideration, retailers will need to beef up their websites for next year’s holiday shopping season even more. Whether consumers are shopping in-store on Thanksgiving or Black Friday or shopping digitally in the days to follow, online showrooming will help cost-conscious individuals plan out their purchases and stick to their budgets.
To ensure that your website is robust for next year’s holiday shoppers, reach out to the team at NetSphere Strategies. We have a long-running background working with retailers to boost both their online and in-store sales.