Cashing in with Dynamic Cache

April 12, 2013 Written by NetSphere Category: eCommerce
Cashing in with Dynamic Cache

For anyone who’s ever stashed away a few chocolates or saved their pennies for a rainy day, they’ve created their very own cache. According to the Merriam-Webster dictionary, a cache can be defined as a hiding place for concealing and preserving provisions or implements.

In the tech world, web caching is incredibly similar. It’s a method for storing previously visited web pages to the server for quick retrieval. When website visitors hit the back button on a website that has enabled caching, they won’t have to wait for the page to totally reload. Instead, the images and page details will come from the server cache.

According to IBM, the caching of dynamically generated content offers the following benefits:

  • It reduces the load on the content hosts.
  • It reduces the load on the application servers.
  • It speeds the delivery of requested resources to end users.
  • It reduces bandwidth usage between servers.
  • It improves scalability for Web sites that create or serve dynamically generated content.

And the tech gurus at IBM would know. IBM’s Dynamic Cache is an out-of-the-box function of its WebSphere Commerce application that improves the performance of a web page and in turn, improves the user experience. By employing Dynamic Cache, NetSphere Strategies’ client websites have shown significant improvements as high as 60 percent.

To reap those improvements, the first step to caching is enabling it, which can be as simple as just pushing a button. Second is making sure the cache specifications and policies match the out-of-the-box requirements.

To truly maximize the performance of your website, let the WebSphere experts at NetSphere Strategies help you use caching to its fullest extent. Your consumers will take notice – and they’ll thank you for it with return visits.

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Abbe Miller is the marketing manager at NetSphere Strategies, located just outside Chicago. NetSphere Strategies is a boutique eCommerce company positioned to help businesses transform their online presence by providing a full complement of services that starts with our strategic consulting and creative design teams, then continues with building innovative solutions and providing ongoing post-project support.