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The phablet trend: Will bigger screens have a big impact on eCommerce conversions? It’s not difficult to spot the trends when the size of smartphones are concerned. What once fit compactly in the front pocket is now creating an obvious outline – smartphones are getting bigger, and that’s a good thing for eCommerce. The question remains though, how big is too big? A Saturday Night Live skit earning frequent play in “best of SNL” compilations comes from the 2001 season, a time when mobile phone producers were in a race to bring smaller phones...

February 05, 2014 Written by NetSphere Category: mCommerce
The Starbucks loyalty and payment app for iOS and Android has been downloaded and installed by more than 10 million java junkies. And according to MobileCommerceDaily.com, those 10 million users are incredibly active, pushing Starbucks toward the milestone of nearly 5 million transactions per week. In addition to finding the nearest Starbucks coffee shop, the mobile app lets users sync their rewards card with a credit card, learn about different Starbucks blends and drinks, and send gift cards electronically. And if...

December 30, 2013 Written by NetSphere Category: mCommerce
9 items to keep in mind before launching a mobile site When designing a mobile site, it's important to remember that it comes with its own set of rules when compared to that of a traditional site. And because of those differences, some elements could go overlooked in the design process. So to keep you from losing any precious time, the following list should prove useful. It covers a few aspects of launching a mobile site that you won’t want to forget:   1. Know your users – even better than before....

October 28, 2013 Written by NetSphere Category: mCommerce
3 things to know about mCommerce in 2013 and beyond Whether you’re taking public transportation, at a family gathering, or shopping at a mall, there will, undoubtedly, be individuals who are buried in their mobile devices. Distracted from the world around them, smartphones and tablets are a growing outlet for consumers to get quick answers to their daily, hourly or by-the-minute queries.   And as mobile platforms gain in sophistication and ease of use, those same consumers will lean on those devices even further to buy goods. But for most, this...