GrubHub – a success story caught on video

October 24, 2012 Written by NetSphere Category: eCommerce

At NetSphere, we’re always yammering about all of the stuff that folks are supposed to do to make it in today’s business world: Set up a Pinterest account to diversify your web presence, create effective meta descriptions, implement social logins, live and die by your analytics, launch a mobile marketing strategy, employ third-party marketplaces, start producing videos and for Pete’s sake, take out the trash.

And yes, we know; we’re beginning to sound a bit like your mother.

All kidding aside, however, success doesn’t just materialize out of thin air. Just like the trash won’t take itself out, someone at your small- to medium-sized business is going to have to take the bull by the horns. And perhaps that someone is you. But, don’t worry. You don’t have to go it alone; you can get rely on the proven methods of companies like Chicago-based GrubHub.

Matt Maloney and Mike Evans, co-founders of GrubHub might not get a lot of sleep at night, but they do take comfort in the idea that hard work pays off. After all, they took a far-fetched idea and turned it into a business that this year will see more than $70 million in orders.

So watch the video above and maybe next time we start yapping about upgrading your LinkedIn account or how to spot the best practices for SEO, you’ll be able to better envision your future success.

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Abbe Miller is the marketing manager at NetSphere Strategies, located just outside Chicago. NetSphere Strategies is a boutique eCommerce company positioned to help businesses transform their online presence by providing a full complement of services that starts with our strategic consulting and creative design teams, then continues with building innovative solutions and providing ongoing post-project support.