Moving online products with moving pictures
- Using video demos of items on product pages increased sales for Zappos by between 6% and 30%.
- On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%.
- Shoeline.com improved the conversion rate by 44% for product pages containing videos.
Although some etailers may shy at the idea of producing videos, the results of adding them can be a compelling motivator to give it a try. eConsultancy.com explained that videos garner more attention than their 360-degree-view counterparts – up to a 25 percent increase in conversion rates and “far fewer returns.”
The phenomenon of fewer returns finds its basis in the fact that, “along with all the other information on the products pages, these videos answer all the questions which customers may have about products, bringing it closer to the in-store experience,” reports eConsultancy.com.
The user’s experience is perhaps the most essential element behind the success of a website. And product videos are just one method to inspire the visitors to your site to not only return but to become repeat buyers. To learn more about how to embed videos and enhanced UX design into your online store, give NetSphere Strategies a call. We’d be happy to help.