Tag manager systems – the traffic cop for tag-based apps
- A/B testing, MVT (Adobe Test & Target)
- Advertising (Google Adwords/PPC)
- Customer experience (surveys/Survey Monkey)
- Live chat (online help/LiveChat Software)
- Social media integration (ratings and reviews/BazaarVoice)
- Web analytics (tools from Adobe, Google, IBM, WebTrends)
To find out how many TBAs are currently running on your site, you can download the Ghostery plug-in (ghostery.com). To manage the TBAs that you do have, you can employ a tag manager system.
The purpose of a tag manager system (TMS) is to act as a traffic cop to simplify the management of TBAs. Since thousands of software packages use tags to convey information about specific events (mouse click, page view, online purchase), a TMS will replace all third-party tags on a website with a single tag script, sometimes called a master tag.
This helps page load performance since the master tag controls what tags need to be triggered for what applications when a page is visited by a shopper. This is in stark contrast with a website or webstore that does not have a TSM deployed. Essentially, without one, the behind-the-scenes situation looks like a traffic jam of all the applications that have tags that think they have work to do. And just like a busy morning commute, the pace of page load times is slow going. In the end, it not only causes a webpage to load slower, but it also generates an inferior customer experience.
To learn more about how to install a TMS on your site to keep traffic moving smoothly, feel free to get in touch with the NetSphere Strategies team. Our goal is, and always has been, to maximize the way that your site delivers on the wants and needs of today’s shoppers.