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July 18, 2013 Written by NetSphere Category: Marketing

Don’t do this or don’t do that: Life comes with so many rules that it can almost stifle an individual’s ability to be an individual. Everything we do, from what time we get up in the morning to what we order for lunch, can be dictated by someone else’s preconceived notion regarding what’s best for society as a whole.

Even something as simple as how to write a subject line for an e-mail carries dozens of rules. There are so many “tips” tied up in writing those few words that a business will grapple over the task to the point that a simple marketing campaign can’t even make it out the door.

1. Don’t use all caps
2. Don’t use the word free
3. Don’t use more than 30 characters
4. Don’t use special characters
5. Don’t use exclamation points

And those are just a few.

In the video above, DJ Waldow presents a few examples where companies bucked all of those trends and found success. He says that at times, breaking the rules of e-mail marketing has garnered more click-through rates and customer conversions. And he would know. He’s the author of “The Rebel’s Guide to Email Marketing,” which touts the idea that marketers have more opportunities than ever “to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy.”

So check out the video, and don’t be afraid to do what’s best for your customers, your company and your product. Rules, after all, were meant to be broken.

June 26, 2013 Written by NetSphere Category: eCommerce
How to deliver e-newsletters to qualified recipients The inherent goal behind a social media campaign is to get more traffic to your site. If your proven strategy has been to write a blog, develop content for Twitter and Facebook, and populate pages on Pinterest or LinkedIn, isn’t it time for an e-newsletter to be part of that campaign, as well? There’s a separate demographic for each platform, and for some of your audience, an e-newsletter will be the most effective way to get their attention.   Although few...

April 25, 2013 Written by NetSphere Category: eCommerce
How to bounce back from high bounce rates There’s a big difference between simply sending out a newsletter and sending out a newsletter that employs best practices. The latter requires a lot of time and thoughtful planning while the former might not. The main differentiating factor is, of course, the success rate of each.   The benchmarks for a newsletter’s success vary from industry to industry, and the traction achieved is dependent on a variety of factors. Mail Chimp, one of the leaders in e-mail marketing, sends out billions...