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5 elements to address when assessing the health of your AdWords campaign As an eCommerce development firm, NetSphere Strategies constantly stresses the importance of website performance audits. From site speed to the overall user experience, when a business understands the inner workings of its online operations, it’s easier to make improvements. And the same could be said for a business’s marketing activities. When marketing assessments are employed, campaigns have more potential for success. Historically, pay-per-click advertising has been seen as an advertising expense, removed from real business metrics, such as revenue and profit....