Last year, the Oxford English Dictionary dubbed ‘selfie’ as the word of the year. If it were up to the retail industry, however, 'omni-channel' should have been the word to define 2013. As a new way of thinking about multi-channel retailing, omni-channel dominated conversations in 2013 and will continue to rule the day in 2014 and beyond. Although consumers might not be privy to the term, merchants can't seem to escape it. The thing is, however, that merchants shouldn’t want to... Subscribe to this list via RSS Blog posts tagged in hurdles to employing omni-channel
Last year, the Oxford English Dictionary dubbed ‘selfie’ as the word of the year. If it were up to the retail industry, however, 'omni-channel' should have been the word to define 2013. As a new way of thinking about multi-channel retailing, omni-channel dominated conversations in 2013 and will continue to rule the day in 2014 and beyond. Although consumers might not be privy to the term, merchants can't seem to escape it. The thing is, however, that merchants shouldn’t want to...