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Understanding the potential when customer insight is at the heart of operations According to an article that appeared in the May 5, 2014, issue of Forbes, “Wayfair is as much a data miner as it is a retailer. It constantly probes and processes information about its customers to interact with them, anticipate their wishful thinking, personalize their home pages and turn search into a form of entertainment.” And that was the exact message that Wayfair.com CEO and co-founder, Niraj Shah, told attendees at the 2014 Internet Retail Conference & Exhibition in his keynote...
New tool helps brands select crowd-sourced photos, increase conversions Nearly 10,000 attendees visited the Internet Retail Conference & Exhibition, held in Chicago from June 10-13, 2014. The strong attendance numbers speak to the importance of the event for those in the eCommerce industry. As has been the case over the past 10 years, IRCE 2014 served as a pedestal for leaders in online retailing to showcase their new products and expert services. With more than 600 exhibitors at the show, there were countless products to learn about. One, however, stood...

June 13, 2014 Written by NetSphere Category: User Experience
Four lessons on video commerce and video shopping At the IRCE 2014 eCommerce trade show in Chicago, Sukhinder Singh Cassidy, chairman and founder of Joyus.com, talked about her newest love: video commerce and video shopping. Not only is it her newest love, it’s the driving force behind her new company, Joyus.com, which uses video from the top of the sales funnel all the way through conversion and retention. As the content and commerce convergence came into light, Cassidy recognized that the stage had been set for her to launch her...

June 12, 2014 Written by NetSphere Category: Industry Events
eBay CEO defines the commerce revolution On June 11, 2014, the 10th annual Internet Retail Conference & Exhibition kicked off in expected style. As in years past, the eCommerce industry’s biggest event delivered in the department of big names and hot topics. John Donahoe, CEO and president of eBay Inc., discussed the wisdom of crowds and the commerce revolution in his keynote speech, titled Connected Commerce: The New Opportunity for Retailers in an Evolving Retail Environment. With 16 years of experience under its belt and a revenue growth...

As the retail and eCommerce trade show circuit continues – with the Internet Retail Conference and Exhibition less than two weeks away – folks in the industry are abuzz with the insight that comes with attendance. Just recently, IBM hosted its annual Smarter Commerce event in Tampa, Fla., where attendees learned about the latest trends emerging in the industry. Likewise, shows like eTail East and West are also educating retail business leaders how to go to market more effectively. No...

May 23, 2014 Written by NetSphere Category: Industry Events
5 things to do in Chicago for IRCE attendees Now that the days of Polar vortexes are but a chilly memory, the team at NetSphere Strategies is ready to get out and enjoy our favorite city: Chicago. And considering that thousands of folks from our industry will be heading to the Windy City for IRCE, we’re on a mission to make their experiences fantastic. To do so, we’ve already posted a few blogs that offer up great recommendations for what to do and eat in our hometown. Continuing with that...

May 19, 2014 Written by NetSphere Category: Industry Events
Do as the locals do in Chicago during IRCE 2014 Last year, the team at NetSphere Strategies posted a list of our favorite things to do in Chicago to help IRCE attendees better enjoy their time in the Windy City. As we mentioned in that blog, a good chunk of our team either grew up in Chicago or lives there now. Wanting to yet again extend a few ideas from an insider’s point of view, we updated our list to reflect some of the best sights and sounds happening in Chicago...