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June 13, 2014 Written by NetSphere Category: User Experience
Four lessons on video commerce and video shopping At the IRCE 2014 eCommerce trade show in Chicago, Sukhinder Singh Cassidy, chairman and founder of, talked about her newest love: video commerce and video shopping. Not only is it her newest love, it’s the driving force behind her new company,, which uses video from the top of the sales funnel all the way through conversion and retention. As the content and commerce convergence came into light, Cassidy recognized that the stage had been set for her to launch her...