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Tracking customers in-store; the stuff sci-fi novels were made of Sci-fi authors – the Nostradami of technology – have been making accurate predictions of modern-day living since as far back as 1888 when the idea of debit cards surfaced in the utopian tale “Looking Back.” Similarly, Philip K. Dick, the author behind “Minority Report," foresaw and wrote about various technologies that are being put into play today by forward-thinking retailers. Essentially, it’s the emergence of omni-channel and the need to create seamless shopping experiences across various channels that is bringing the...
IBM’s Digital Experience software tackles the big four: Mobile, analytics, omni-channel and social Mobile, analytics, omni-channel and social might just be the four biggest issues on the plates of eCommerce business owners today. So it makes perfect sense that IBM, a leader in eCommerce platforms, is making it easier for e-retailers to excel in those realms.   With its new Digital Experience software, companies can deepen engagement, uncover customer sentiment and build loyalty. Just last month, in fact, IBM issued a press releasethat outlined the advanced capabilities included in the software: Mobile Experiences: According to...

August 07, 2013 Written by NetSphere Category: eCommerce
Staying relevant with mobile, Websphere Commerce Using an abacus and churning butter add a bit of comic relief to the list of outdated tasks found on the Obsolete Skills website. Other skills, like writing in cursive and flipping over a cassette tape just add insult to injury for anyone pushing the age of 40.   But, give it a few years and who knows what else might find its way onto the list. Using a desktop computer perhaps? Although it might sound farfetched, the use of mobile...

July 02, 2013 Written by NetSphere Category: Industry Events

At the 2013 Internet Retailer Conference and Exhibition at Chicago’s McCormick Place, the NetSphere Strategies team hit the convention floor running. During the three-day event, we covered a lot of ground (an exhibit space of 250,000 square feet, to be exact), all the while, meeting a lot of new, interesting people and discovering a host of cutting-edge tools and technologies. And, we caught some of those experiences on film.

Over the course of the show, we got insight from industry leaders like Cheryl Wellman, the CFO at eCatalog Services, and Dan Schottenfels, vice president at CPI Data Services. No matter who we were talking to at IRCE, each conversation revealed a thought-provoking angle on the direction in which the industry is headed. And we discovered that many attendees were focused on four trends: mobile, analytics, social and cloud.

To offer additional information on those key ideas, we tracked down a few statistics that put their relevance into perspective:

Mobile: By 2014, about 25 billion visits to the Internet Retailer top 500 e-retailers will come from smartphones. – Internet Retailer

Analytics: By applying predictive analytics to Big Data, retailers have the ability to increase operating margins by over 60%. – McKinsey

Social: Social media ad revenues expected to grow to $11 billion dollars by the year 2017. – BIA/Kelsey

Cloud: By 2014, IT organizations in 30% of Global 1000 companies will broker two or more cloud services for internal and external users. – Gartner

Every year, the IRCE, hosted by Internet Retailer, is the eCommerce industry’s biggest – and most comprehensive – trade event. So it makes perfect sense that it would serve as the ideal location for networking and discussing the issues that are affecting eCommerce businesses.

For the team at NetSphere Strategies, IRCE 2013 was a major success. We came, we saw, we eCommerced! But it was the people that we met that truly made it worthwhile, and we’d like to extend our heartfelt gratitude to everyone that participated in the video and everyone who shared their thoughts and feelings on our dynamic industry.