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April 16, 2014 Written by NetSphere Category: Online Retailing
Traditional retailing, eCommerce and the teen effect The mall just isn’t what it used to be. Partly due to perceived safety issues and partly due to a fading level of interest, the mall is becoming less and less of a hangout spot for teens today. According to the Piper Jaffray 27th semi-annual Taking Stock With Teens market research project, teen mall traffic over the past 10 years has plunged by 30 percent. “Shopping frequency has declined from a peak rate of 38 trips/year to 29 trips/year (one every...