Subscribe to this list via RSS Blog posts tagged in NetSphere Strategies

May 21, 2015 Written by NetSphere Category: Industry Events
Top 10 things to look forward to at IRCE The Internet Retailer Conference Exhibition (IRCE) is fast approaching. The largest eCommerce event of its kind brings the most innovative minds in the industry together for lively discussions June 3-4 at Chicago’s McCormick Place West. There are many, many events and presentations to look forward to, but here are the top 10 on our list:1) Access to workshops: Attendees have the opportunity to join workshops where they will get deep into the topics that drive better business practices. Full-day workshops are...
Recent Forrester Research report likely to be hot topic at IRCE Forrester Research, an independent technology and market research company, released an eCommerce report showing that online retail sales this year are expected to reach $334 billion, which will be around 10 percent of all retail sales in the United States. Forrester reports generate plenty of interest and conversation, which will likely be the case in a few weeks when the eCommerce industry gathers in Chicago at the Internet Retailer Conference Exhibition (IRCE) at the Windy City’s McCormick Place convention center June...

May 20, 2013 Written by NetSphere Category: eCommerce
Top 10 reasons to go to Chicago's IRCE 2013 The Internet Retailer Conference and Exhibition is less than three weeks away, and as its opening day approaches, eCommerce companies, like ours at NetSphere Strategies, are gearing up for the event. This year’s Chicago-based show serves as the 9thannual event of its kind, which is hosted by Internet Retailer Magazine, one of the leading publications for the eCommerce industry.   So whether your company is based in the Chicagoland area or not, a visit to the IRCE at the Windy City’s...

May 10, 2013 Written by NetSphere Category: Social Media

Success on Facebook has thwarted some businesses, leaving them with what they consider to be an unacceptable number of likes and worse off, leaving them with a depleted sense of social media self-esteem. What these businesses may be forgetting, however, is that it’s not the quantity of likes that matters; it’s quality that reigns supreme.

Regardless of the quality-over-quantity mantra, businesses still feel compelled to strive toward bigger numbers. And who can blame them?

So, to encourage your Facebook counter to grow, take advantage of the sage advice from Get the Dash, the social media gurus that created the video above. By implementing these approaches, any business should be able to grow their friend-base – in an honest and sincere way.

Tip #1:

Review the businesses that you “like” on Facebook and ask yourself: Why did I like them in the first place?

Is it because you simply wanted to support their social media efforts? Is it because you truly love the brand? Was it because you received a special offer that required a “like” to obtain it?

By asking yourself these questions, you’ll be able to apply the answers to your own Facebook strategy.


Tip #2:

Don’t simply mimic the efforts of others. Inject a little personality.

That approach will resonate with the individuals who have shown interest in your business. It’s important to remember that your “likes” are more than just a number; they’re living, breathing human beings who for one reason or another, want to interact with you and your business.

When consumers hit that thumbs-up button, what do they get out of it? There’s the social aspect of it, of course, but then there’s also the exposure to new products, deals and news. Concerning the executives issuing the social media funds, however? What do they get out of a like? Beyond a growing collection of fans, sometimes the answer isn’t as clear-cut.

In the video above, those questions were posed to a handful of social media professionals from the likes of Edelman Digital, Cisco and the Altimeter Group. Unsurprisingly, the frustrations of the ever-elusive ROI made their way into the conversation.

Having the ability to track the overall customer experience is something that even the biggest brands have struggled with. When all of those consumers hit the thumbs up, there’s some level of proof that a social media campaign is gaining ground. However, at a certain point, executives need more – an incredibly palpable challenge for the person who has to defend social spending to a company’s CFO.

Thanks to software giant Adobe and its social media management platform, determining a return on investment is possible. Adobe Social combines listening and engagement tools to create a social measuring stick.

“With Adobe Social, marketers can monitor mentions for their brand on Facebook and Twitter, find out which customers are the key influencers on each of these networks and track how much revenue is being generated from specific social media campaigns and posts,” explained the editors of a recent article. “The platform also makes it easier to target ads to certain audiences, personalize a website based on how the user interacts with it and even build apps for Facebook, effectively making it an all-in-one marketing tool for companies.”

At NetSphere Strategies, we tout the value of the Adobe platform because it helps us link up your social media initiatives to tie them back to an ROI. Not only will it give you peace of mind, but it also serves as a way for us to validate that our work effort is producing business value for your company.