In a white paper created by Silverpop, titled Ultimate Guide To Post-Purchase Messages: 15 Ways To Build Loyalty And Drive More Revenue After The Purchase, the editors there said, “If you think of customers in terms of a simplified lifecycle, with customer acquisition first, initial purchase second and repeat loyalty third, it’s easy to see how a first-purchase focus could leave precious little time for surprising and delighting existing customers.” And Silverpop would know. As a leader in marketing automation, it... Subscribe to this list via RSS Blog posts tagged in omni-channel marketing
In a white paper created by Silverpop, titled Ultimate Guide To Post-Purchase Messages: 15 Ways To Build Loyalty And Drive More Revenue After The Purchase, the editors there said, “If you think of customers in terms of a simplified lifecycle, with customer acquisition first, initial purchase second and repeat loyalty third, it’s easy to see how a first-purchase focus could leave precious little time for surprising and delighting existing customers.” And Silverpop would know. As a leader in marketing automation, it... 
On Aug. 15th, the advanced eCommerce sales report for Q2 2014 was published by the U.S. Census Bureau. As could be expected, business owners were anxious to see how Q2 fared in comparison to its predecessor – especially those business owners who have invested in omni-channel marketing initiatives. According to the U.S. Census Bureau report, Q2 maintained the upward momentum that eCommerce has been experiencing for quite some time. The estimate of eCommerce sales was set at $75 billion, an increase...