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August 09, 2013 Written by NetSphere Category: eCommerce
Revisiting retail predictions set for 2013 In December of last year, the retail team at Alix Partners, a global firm of senior business and consulting professionals, summarized the 2012 holiday shopping season as less than what retailers were looking for. In the same report, they delivered their annual predictions for 2013, which included topics ranging from the Internet sales tax issue to omni-channel selling.   Nearly six months later, as retailers head into the 2013 holiday shopping season, Alix Partners revisited those earlier predictions to determine their...

May 10, 2013 Written by NetSphere Category: Social Media

Success on Facebook has thwarted some businesses, leaving them with what they consider to be an unacceptable number of likes and worse off, leaving them with a depleted sense of social media self-esteem. What these businesses may be forgetting, however, is that it’s not the quantity of likes that matters; it’s quality that reigns supreme.

Regardless of the quality-over-quantity mantra, businesses still feel compelled to strive toward bigger numbers. And who can blame them?

So, to encourage your Facebook counter to grow, take advantage of the sage advice from Get the Dash, the social media gurus that created the video above. By implementing these approaches, any business should be able to grow their friend-base – in an honest and sincere way.

Tip #1:

Review the businesses that you “like” on Facebook and ask yourself: Why did I like them in the first place?

Is it because you simply wanted to support their social media efforts? Is it because you truly love the brand? Was it because you received a special offer that required a “like” to obtain it?

By asking yourself these questions, you’ll be able to apply the answers to your own Facebook strategy.

However…

Tip #2:

Don’t simply mimic the efforts of others. Inject a little personality.

That approach will resonate with the individuals who have shown interest in your business. It’s important to remember that your “likes” are more than just a number; they’re living, breathing human beings who for one reason or another, want to interact with you and your business.

April 02, 2013 Written by NetSphere Category: eCommerce
Amazon market share shrinks amid emerging etail superstars Since its inception in 1994 and its web launch in 1995, Amazon has been an online retailing force to reckon with. It is, in fact, the world’s biggest online retailer. Year over year, its growth rates have been through the digital roof. But despite nearly two decades of streamlining and perfecting its operations, Amazon realizes that now is not the time to rest on its laurels.   In an article published by Internet Retailer, Amazon’s market share is slipping due to...