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January 06, 2014 Written by NetSphere Category: Analytics
6 analytics trends for mid-market eCommerce in 2014 Guest post by Avery Cohen – Metrist Partners   If you’re a marketer serving B2B or consumer websites, expect to encounter an evolving use of eCommerce analytics tools in 2014. Why? Because businesses will continue to adapt to a simple yet inevitable shift in buyer behavior in which nearly all buyers, B2B and consumer, research their problem and possible solutions online before ever speaking to a salesperson.   Therefore, marketers need to be a central part of their customers’ research experience on social...