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January 02, 2015 Written by NetSphere Category: Analytics
Focus 2015: drilling down on session replay data The push to find out how consumers interact with their favorite brands has proven to be a catalyst for vendors to deliver website analytics tools. Most companies are done trying to push products onto consumers because they realize (unless you’re Apple) that it doesn’t work. Instead, they’re more focused on learning what consumers actually want and deliver on those desires. eCommerce companies have a wealth of information at their fingertips, but only if they have the tools to collect and analyze...