Whether it's a loose wheel that always seems to be faced in the wrong direction or a wheel so sticky that it'll barely turn, a wonky shopping cart can ruin a trip at the store. And the same goes for online shopping. If a website's shopping cart doesn't function properly and doesn't follow best practices, an online experience can easily be spoiled. Because eCommerce spending is capturing more retail market share every year, and because there are so many new players coming on...

In a back issue of Real Simple, a popular monthly magazine for today’s modern woman, the editors presented readers with tips and tricks to “outsmart the Internet.” With the goal of getting what you want when and how you want it, Real Simple explained that online shoppers should play hard-to-get. In the article, readers were clued into the idea of abandoning a cart in hopes of getting a follow-up e-mail that would offer a discount if they went back to the...