After our first NetSphere Strategies newsletter went out in March, we received a handful of questions in response to our invitation to “Ask an eCommerce Expert.” One of those inquiries, submitted by Rob S., immediately sparked our attention.   Q: Is there one specific tool that I can use to directly increase my online store's capabilities, conversion rates and sales?   A: Rob’s question is a good one. Not a day goes by that etailers aren’t constantly hit over the head with...

Online shopping is no longer the wave of the future. It is the here and now. Instead of flocking to brick-and-mortar locations to make purchases, consumers are flocking to their computers, smartphones and tablets.   In a recent article published on Forbes.com, Hil Davis, co-founder of the online men’s retailer J. Hilburn, cites various experts on the matter of today’s consumer shopping habits. He makes mention of a recent Internet Retailer study, which forecasts a doubling of mobile commerce sales in 2013. And he...

Life is a juggling act; it seems as though we always have a few balls up in the air. And considering what's on the line, we want to ensure that the right balls are in motion. If even just one of those balls starts to lose momentum, it can cause all of the others to crash to the floor. So how can you tell if your e-commerce company is going to stay in the air or fall flat? Inc.com gives us...