The term “marketing automation” sounds like something that you can set and forget. Or, at the very least, it sounds like something that a tech-savvy intern can set up and monitor from time to time. As most folks know, however, that is definitely not the case. Marketing automation isn’t something that can simply be put on autopilot. Instead, it’s something that must be carefully managed in order to increase brand awareness, enhance engagements and produce results. So what is marketing... Subscribe to this list via RSS Blog posts tagged in segmented audience
The term “marketing automation” sounds like something that you can set and forget. Or, at the very least, it sounds like something that a tech-savvy intern can set up and monitor from time to time. As most folks know, however, that is definitely not the case. Marketing automation isn’t something that can simply be put on autopilot. Instead, it’s something that must be carefully managed in order to increase brand awareness, enhance engagements and produce results. So what is marketing...