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June 16, 2014 Written by NetSphere Category: User Experience
Treating new online shoppers like valued guests Making customers create an account to shop on your website can be incredibly tempting. The lure comes in the form of capturing e-mail addresses to grow a contact database โ€“ one of the most valuable assets for any retailer. When marketers are able to gather shopper contact info, they can reach out to consumers โ€“ again and again โ€“ in hopes of gaining repeat business and creating a customized shopping experience. However, research has shown that forced registration can be a...