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The changing eCommerce landscape: IBM’s study on shopper preferences As the technological landscape changes, so too does the expectation of consumers who shop in stores and online. Mobile technology, social networking and advanced analytics have aided in changing the shopping experience. The IBM Institute for Business Value embarked on a multi-year study to get a closer look at the shifts in consumer behaviors and preferences that have taken place. Consumer preference shifting to online sales IBM’s study reveals that there is no longer a question of whether or not consumers...