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February 07, 2013 Written by NetSphere Category: eCommerce
Producing a clear picture of individual customers When a customer calls a company representative, they always have a few expectations – as they should. They expect cordial, efficient service and they expect their specific inquiries to be addressed in a fair and timely manner.   In the age of social media and big data, however, customers have also come to expect call center operators to know more about them than ever before. They assume that company representatives have a 360-degree view.   “Customers expect call centers to know...