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Super Bowl Sunday and eCommerce: A big day for advertisers, but what about online sales? Nearly 112 million people tuned in to the Super Bowl last year, representing one of the largest television audiences ever. It’s the most watched football game of the year, but as we know, many people are as equally excited for the commercials, which are some of the best you’ll see all year. However, does eCommerce see much action on Super Bowl Sunday? A study by researchers at the University of Pennsylvania found that television viewership hurts online sales. The study, conducted...