To stay on top of the eCommerce game, webstore owners will need to hone their skills in the upcoming years. They'll have to go to market more aggressively than ever before – and especially so as more competitors enter the online playing field.   To help eCommerce practitioners better prepare for the year ahead, Gartner, the world's leading information technology research agency, studied the key technical, organizational and go-to-market challenges they will face. With its findings, Gartner then created a guide...

Last week, the battle cry at NetSphere Strategies was “Nashville or bust!” As we headed south to Music City for the IBM Smarter Commerce Global Summit, we were excited to visit the Grand Ole Opry and the Country Music Hall of Fame. Even more so, however, we were looking forward to the IBM conference and the company’s impressive collection of speakers – the best and brightest in eCommerce technology.   Considering the summit serves as a place to discover the trends...

Today’s technical age presents us with a lot of distractions – whether it be satellite television with a million and one channels, smartphones that are now able to talk back or our e-readers, which have the capacity to keep us wrapped up in reading until the end of time. While all of these things can provide us with new information, new conveniences and new ways to communicate, straightforward communication is becoming a casualty amongst all this technology. No matter how mundane...