No matter how well it worked for the tortoise, slow and steady doesn’t win the eCommerce race. In fact, if your site is running too slow, potential customers will pass you up for your faster, hare-like competitors. According to an article published on Mashable.com, for every 2 seconds of extra load time, your abandonment rate will increase by 8 percent.   “If you drop your load time from 8 seconds to 2 seconds, your conversion rate actually jumps up 74%,” explained the Mashable.com...