Every element of a website can have a subconscious effect on visitors. Dotting every I and crossing every T becomes an understatement for UI/UX designers when something as seemingly insignificant as the placement of a dollar sign affects buying behavior. If a dollar sign can have a big influence on sales, imagine how important color choice can be. Because color can have such a weighty effect on purchasing habits, designers put a lot of stock into their choices, far beyond a...

Returns are so commonplace that some shoppers today don’t feel the need to try on clothing or test drive electronics. In fact, retailers have made the returns process so simple that many consumers consider returning multiple items as part of the decision-making process.   According to an article posted on DailyFinance.com, industry estimates put consumer returns each year at about $264 billion – about 9 percent of total sales. And although there are many reasons that could justify a return, many happen...

For anyone who’s visited China, one of the first things a traveler notices is the grandeur of its growing infrastructure. Upon closer inspection, however, things might not be as they seemed from afar. Whether it’s the more than 1 billion people who cause substantial wear and tear or the sometimes bizarre design, the façades can, at times, be deceiving. The same can be said for some eCommerce websites that on the offset are attractive and inviting, but in reality, are hampered...