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July 11, 2013 Written by NetSphere Category: eCommerce
Mark your calendars for upcoming eCommerce trade events With today’s technology, more and more individuals are working remotely. Studies have shown that productivity can be just as high – if not higher – when the daily grind happens at home.   But if there were ever a time to get out of the pajamas and back into the traditional business world, it’s for a trade show. The face-to-face opportunities are vast, and that’s just the tip of the iceberg for what’s possible at an industry event.   The eCommerce...

July 10, 2013 Written by NetSphere Category: eCommerce
Six ways to speak the international language of eCommerce As the global population continues to grow, opportunities for businesses in the eCommerce sector will also expand. To put that international growth into perspective, each and every day the planet grows by 220,000 people. Of the 7 billion, which is ticking upward by the second, 2 billion are in the middle class – the consumer class.   Those new consumers are from every corner of the globe, but no matter how remote their location, to stay competitive, eCommerce sites must reach...

July 05, 2013 Written by NetSphere Category: Social Media
10 items to include in your company’s social media policy If your small business has been active on social media, we’ll make the assumption that you’ve seen your company grow because of it. Whether it be an increase in orders or an increase in staff to produce content, the time might be right to consider creating a social media policy.   Beyond managing the social media activity that takes place on your company’s behalf, it’s wise to have a method in place for handling employees who might abuse their access to...

July 02, 2013 Written by NetSphere Category: Industry Events

At the 2013 Internet Retailer Conference and Exhibition at Chicago’s McCormick Place, the NetSphere Strategies team hit the convention floor running. During the three-day event, we covered a lot of ground (an exhibit space of 250,000 square feet, to be exact), all the while, meeting a lot of new, interesting people and discovering a host of cutting-edge tools and technologies. And, we caught some of those experiences on film.

Over the course of the show, we got insight from industry leaders like Cheryl Wellman, the CFO at eCatalog Services, and Dan Schottenfels, vice president at CPI Data Services. No matter who we were talking to at IRCE, each conversation revealed a thought-provoking angle on the direction in which the industry is headed. And we discovered that many attendees were focused on four trends: mobile, analytics, social and cloud.

To offer additional information on those key ideas, we tracked down a few statistics that put their relevance into perspective:

Mobile: By 2014, about 25 billion visits to the Internet Retailer top 500 e-retailers will come from smartphones. – Internet Retailer

Analytics: By applying predictive analytics to Big Data, retailers have the ability to increase operating margins by over 60%. – McKinsey

Social: Social media ad revenues expected to grow to $11 billion dollars by the year 2017. – BIA/Kelsey

Cloud: By 2014, IT organizations in 30% of Global 1000 companies will broker two or more cloud services for internal and external users. – Gartner

Every year, the IRCE, hosted by Internet Retailer, is the eCommerce industry’s biggest – and most comprehensive – trade event. So it makes perfect sense that it would serve as the ideal location for networking and discussing the issues that are affecting eCommerce businesses.

For the team at NetSphere Strategies, IRCE 2013 was a major success. We came, we saw, we eCommerced! But it was the people that we met that truly made it worthwhile, and we’d like to extend our heartfelt gratitude to everyone that participated in the video and everyone who shared their thoughts and feelings on our dynamic industry.

Hosting cost-free contests on Facebook, Twitter and Pinterest Free: It’s one of the best four-letter words in the English lexicon. When people see it, their interest is immediately sparked. And it gets even better when that something free is tied into a contest. Not only is there a prize involved, but there’s also a win.   Every day,hundreds of businesses tap into the psychology of winning and getting something for free. And they do it through social media contests.   Take BMW, for example. The venerable German automaker put...

June 27, 2013 Written by NetSphere Category: Marketing
When broadcasting marketing messages, timing is key Who, what, why, where, when and how serve as the proven foundation behind any good piece of news. As long as all those bases are covered, the general public shouldn’t walk away from an article with unanswered questions.   And the same holds true with a social media marketing plan. Whether a small business is Tweeting or posting content on Facebook or LinkedIn, it’s important to deliver a well-rounded message.   But, for today’s purposes the team here at NetSphere Strategies...

June 26, 2013 Written by NetSphere Category: eCommerce
How to deliver e-newsletters to qualified recipients The inherent goal behind a social media campaign is to get more traffic to your site. If your proven strategy has been to write a blog, develop content for Twitter and Facebook, and populate pages on Pinterest or LinkedIn, isn’t it time for an e-newsletter to be part of that campaign, as well? There’s a separate demographic for each platform, and for some of your audience, an e-newsletter will be the most effective way to get their attention.   Although few...
Best checkout practices for creating a sense of customer security During a recent discussion with one of our clients, the team here at NetSphere Strategies was posed with the following question: How can we make our customers feel more secure when making purchases on our site? When we answered that question by equating the checkout process to a party, our client was a tad surprised. But believe it or not, comparing an online shopping cart to a party isn’t as far-fetched as it might sound.   There are plenty of reasons...

June 24, 2013 Written by NetSphere Category: Social Media
Three tips for creating effective landing pages Social media is no longer a fad when it comes to generating traffic and building buzz around a business. In fact, social media is essentially synonymous with marketing. It’s all about creating interest and turning that interest into qualified leads.   To harness the benefits, businesses will develop a social media strategy that has all the right elements – appropriate platform selection, well-developed content and incentives for engagement. Unfortunate for many, however, conversion rates aren’t reflecting the efforts put forth. And...

June 21, 2013 Written by NetSphere Category: Social Media
Pushing beyond the Pinterest gender gap Although Bob the Builder might not while away his time on Pinterest, Debbie the DIYer might. And that’s probably just what the folks at Home Depot were thinking when they created nearly 40 of their own pinboards.   “When it comes to the sexes on social media, there are a few places where the battle lines seem settled,” say the editors of a recent Mashable article. “It probably won’t surprise you to learn, for example, that men are from Google+ and women are...