For Amazon Prime members, of which there are more than 20 million, non-perishable items can now be shipped right to their door with the new service Amazon Prime Pantry. And in the classic Amazon way, the cost to have up to 45 pounds of groceries shipped is low – $5.99 to be exact. With disrupters like Amazon’s Prime Pantry, Amazon Fresh, Peapod and other new delivery services, grocery stores are finally making the push to eCommerce and digital engagement. In fact, new research released from...

The marketers that are on top of their game are the ones that no longer consider driving website traffic a challenge. Those marketers have a slew of tools and techniques at their disposal and have mastered how to use them. Their newest challenge, however, is ensuring that the traffic that lands on their website stays there.   In an eBook produced by Yottaa, a leader in CDN technology focused on website performance, the editors there made a few intriguing statements about...

In a white paper created by Silverpop, titled Ultimate Guide To Post-Purchase Messages: 15 Ways To Build Loyalty And Drive More Revenue After The Purchase, the editors there said, “If you think of customers in terms of a simplified lifecycle, with customer acquisition first, initial purchase second and repeat loyalty third, it’s easy to see how a first-purchase focus could leave precious little time for surprising and delighting existing customers.” And Silverpop would know. As a leader in marketing automation, it...

When it comes to eCommerce site search, the logical place to start is to talk about its benefits. Studies point to the fact that when business users can improve the online customer experience, revenues will follow suit. And when eCommerce businesses optimize search on their sites, conversion rates increase, profits rise and consumer satisfaction goes through the roof. That’s because consumers can find what they’re looking for quickly and easily. Site search is one of many aspects of an online store...

NETSPHERE STRATEGIES AND YOTTAA UNITE TO CREATE ECOMMERCE SUCCESS FOR RETAILERS Partnership Signals Recognition of End-User Optimization as a Driver of eCommerce Success Boston, MA – October 23, 2014 – NetSphere Strategies, a leading eCommerce development company, has partnered with cloud-based application optimization provider Yottaa to deliver optimized eCommerce solutions to online businesses. NetSphere Strategies expertise revolves around their core competencies in eCommerce consulting, online storefront solutions and ongoing support services. They work hands-on with clients to produce unique, long-term engagements based on...

It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow.   These various touch points were the focus of a recent Nielsen study titled “Today's Empowered Shoppers and Opportunities to Reach them.” In it, Nielsen researchers said that the digital channel, of course, plays a big role in affecting the consumer’s...

Ben JolleyConnect Marketing(801) 373-7888benj@connectmarketing.com  CoreMedia and NetSphere Strategies Partner to Enhance Customer Experience Partnership Puts Online Experiential Tools in the Hands of Business Users  SAN FRANCISCO — Oct.15, 2014 — CoreMedia, a leading Web Content Management (WCM) company, today announced its partnership with NetSphere Strategies, a boutique e-Commerce development company. This partnership provides joint customers with the experience and technologies required to be successful in today’s fast-paced online shopping market. To highlight this partnership, a three-part webinar series has been developed...

Headlines are popping up about how UPS, USPS and FedEx are hiring more delivery staff to keep up with the upcoming holiday demand. And it’s not too far-fetched to assume that the uptick in hiring is in part due to issues that came up last year, including late and lost packages. So although it’s great to hear that the major delivery organizations are stepping up their game, the shipping hiccups that happened last year weren’t 100 percent their fault. Online businesses, too, were to blame, and they,...

In the past few weeks, some Apple users have been reluctant to upgrade their phones or iPads to the new iOS 8. Their reservations have varied, but many came from folks who were simply content with the previous operating system. On the other side of the coin, millions of others made the switch and are now enjoying new features that improve their overall experience. No matter the technology upgrade in question, it’s the inherent idea of change that can keep some...

In today’s business world, a few hot trending topics include women in corporate leadership roles, increasing competitiveness in the online marketplace and the challenge of generating investment funds. Maelle Gavet is making headlines in each. As the CEO of Ozon.ru, often referred to as the Amazon of Russia, Gavet has found herself in the growing rank of successful female business leaders. As the driving force behind multiple rounds of funding for Ozon, she was able to raise more than $250 million...